• Senior Marketing Scientist

    Job Locations UK-London
    Posted Date 2 weeks ago(8/1/2018 5:21 AM)
    Job ID
    2018-1607
    Category
    Analytics
  • Overview

    Senior Marketing Scientist

    The Modellers, a division of Hall & Partners

    Job Location: UK-London

     

    The Team

     

    Hall & Partners helps clients build brand relationships that matter enabling our clients to understand people, helping them to build commercially and emotionally rewarding relationships. This helps people get the brands, products and services they deserve.

     

    Our teams manage a wide range of qualitative and quantitative domestic and international projects for an enviable list of high profile clients across a wide range of categories; everyone works on a mix of clients and markets. 

     

    Our work is brand and communications focused and we are growing our capabilities more broadly to offer a variety of solutions for our client's issues. One of these growing capabilities is using social media data to complement other sources of data to help inform our client's strategy.

     

    The Modellers uses predictive models and other statistical methods (multivariate techniques, clustering/segmentation, conjoint/choice modelling) to provide strategic marketing insights to our wide range of clients. However, the job goes beyond that, as our statisticians consult with the senior team, programmers, project managers and external clients.

     

    The role

     

    As a Senior Marketing Scientist within The Modellers, you will assist with research design and will be responsible for analysing data from experiments, surveys, and other sources. You will be client-facing and will have the opportunity to not just run models but help shape the research methodology and impact our client’s business decisions.

     

    The ideal candidate

     

    Excellent communication skills. Our analysts work with both internal teams and external clients via e-mail, phone calls and face to face workshops. Our Marketing Scientists review and contribute to proposals, survey design and report writing and presentations.

     

    Proficiency with statistical software such as:

    • SPSS (essential)
    • MS Office including advanced Excel including LOOKUPs (essential) and VBA (desirable)
    • R (desirable)
    • SAS, SQL, Python (not essential)
    • Other tools e.g. eViews, AMOS, SmartPLS

     

    Practical experience running analyses and predictive models such as

    • Linear or logistic regression (essential)
    • Other key driver methods e.g. Shapley, Kruskal, Elastic Net (essential)
    • Factor analysis (essential)
    • Decision trees (essential)
    • Discrete choice / conjoint / MaxDiff models (desirable)
    • Segmentation & discriminant analysis (desirable)
    • Time series / econometric models (desirable)
    • Machine learning (not essential)

     

    Demonstrable experience of working in market sciences or a similar field with 2-4 years relevant industry experience. An in-depth understanding of primary marketing research is essential.

     

    Relevant qualifications will include a Bachelors or Masters degree in statistics, economics, or other quantitative area background.

     

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